On the evening of January 23, 2026, the Bailu Gymnasium at the Sanya Sports Center was packed to capacity with thunderous applause. The Deyun Society's "Blessings from All Over the World" special performance, led by Guo Degang and Yu Qian, with Gao Feng, Luan Yunping, Shaobing, Cao Heyang, Zhang Jiunan, and Gao Jiucheng as supporting acts, concluded perfectly. This cultural feast, featuring a top-tier lineup from the crosstalk world, set a new benchmark for language-based performances in Sanya with its enthusiastic attendance of tens of thousands. It also brought together the unique charm of traditional performing arts with the romantic atmosphere of the tropical coast, creating a unique and joyful chapter in the integrated development of culture and tourism in the Hainan Free Trade Port.

A historic breakthrough: A groundbreaking crossover between tropical flair and traditional folk arts.

In the history of cultural performances in Sanya, language-based performances, especially crosstalk shows, have long been niche and fragmented. However, the Deyun Society's "Four Seas Blessing" special performance represents a historic breakthrough in multiple dimensions. As a representative of high-profile and large-scale crosstalk performances in Sanya to date, the event transformed a stadium with a capacity of 10,000 people into an immersive art space for traditional Chinese performing arts. The organizers optimized the stage design by combining the professional acoustics of the Bailu Stadium, allowing the artistic charm of traditional crosstalk—"speaking, learning, teasing, and singing"—to be fully released amidst the coconut palms and sea breeze. According to statistics from Damai.cn, the general ticketing agent, a total of 8,289 tickets were sold for the performance, with a ticket sales rate as high as 94.7%. By 8:30 pm on January 23, one hour after the start of the performance, the actual number of attendees reached 8,075, maintaining a high attendance rate and demonstrating the strong appeal of traditional Chinese performing arts in a tropical coastal city.

From sporadic, public-benefit performances in the early years to large-scale commercial tours by top-tier crosstalk troupes today, Sanya has transformed from a "cultural backwater" to a "hotbed of traditional performing arts," pioneering a new business model of "tropical tourism + traditional performing arts." When the humor and wisdom of the North meet the sunshine and beaches of the South, this collision and fusion of northern and southern cultures has become the most distinctive and unique hallmark of Sanya's language-based performances. Compared to previous performances, the uniqueness of this special event lies in its deep resonance with local culture and the diverse integration of the audience: 8,064 mainland audience members and 11 overseas audience members holding passports or Hong Kong and Macau travel documents attended the event, with a balanced ratio of 52% female audience members and 48% male audience members. This not only demonstrates the universal appeal of crosstalk art but also injects a broader customer base into Sanya's cultural tourism.

Industry Leader: Classic Combinations Set a New Standard for Quality

The unprecedented success of this special performance is inseparable from the industry appeal and artistic attainments of Guo Degang and Yu Qian, leading figures in the crosstalk world. As the founder of Deyun Society, Guo Degang has been deeply involved in traditional Chinese performing arts for decades. He not only revitalized the once-declining traditional crosstalk with his solid skills but also pioneered the industry trend of "theatrical crosstalk revival." From his special performance at the Great Hall of the People to his global tour, his influence has long transcended the field of traditional Chinese performing arts, making him a representative figure of Chinese traditional culture going global. His over twenty-year partnership with Yu Qian, with their masterful coordination and ever-evolving creations, has become a benchmark for quality in the crosstalk industry. In this Sanya special performance, the Guo-Yu duo led the stars of Deyun Society in showcasing the professionalism of a top-tier performing arts team. Guo Degang's humor and wisdom, combined with Yu Qian's steady and reliable supporting role, complemented each other perfectly. Multiple encore performances ignited the entire audience, and this artistic charm directly translated into market popularity.

It's worth noting that this special performance grossed 5.4 million yuan, translating to an average ticket price of approximately 660 yuan per ticket. While slightly lower than the average price for Deyun Club's tours in cities like Beijing and Hangzhou, this price point better aligns with the diverse needs of Sanya's cultural tourism market, achieving a balance between artistic value and market acceptance. Compared to the Zhengzhou show's highest ticket price of 1599 yuan for the inner field, the Sanya show's pricing strategy maintained Deyun Club's high-end IP while lowering the barrier to entry for tourists, creating favorable conditions for the synergy between "performance and tourism." This also demonstrates the industry leadership of the Guo-Yu duo, who are capable of both driving high box office numbers and penetrating lower-tier markets.

Cultural tourism empowers: The laughter economy activates new momentum for the free trade port

The value of this cultural extravaganza has long transcended the performance itself, injecting lasting vitality into the cultural tourism industry of Sanya and even Hainan. The consumption potential behind the data is particularly striking: 85% of the audience came from outside Hainan Province, while 15% came from within the province. Audiences from Heilongjiang, Hainan, Hebei, Liaoning, and Jilin provinces occupied the top five spots, with Harbin and Beijing following closely behind Sanya as major source cities, forming a distinct characteristic of "northern tourists visiting the south, attracting visitors through art." This high proportion of cross-regional tourist flow aligns perfectly with the development path of large-scale performances driving consumption across the island. Many tourists specifically planned their trips to Sanya because of this performance, directly leading to a significant increase in hotel bookings and scenic spot visitor numbers before and after the show, continuing the positive trend of "one performance activating consumption across the entire region" in Sanya's large-scale cultural tourism performances.

In terms of age structure, audiences aged 50 and above accounted for 26%, followed by those aged 30-34 and 35-39. This broad participation from diverse age groups broke the stereotype that traditional crosstalk performances primarily catered to middle-aged and elderly audiences, allowing Sanya's cultural tourism to reach a wider range of customers. From an industry perspective, the successful Deyun Club performance provided a new approach to the integration of culture and tourism in Hainan: on the one hand, the incorporation of traditional performing arts allowed Sanya's cultural tourism to shed its single label of "sunshine and beaches," adding cultural depth and emotional warmth; on the other hand, the dual breakthroughs of 5.4 million yuan in box office revenue and a high proportion of out-of-province visitors validated the feasibility of the "cultural IP + tourism consumption" model in Hainan, accumulating experience for the subsequent introduction of more high-quality cultural projects. Just as Haikou's impressive achievement of driving 3.065 billion yuan in consumption through 30 large-scale performances in 2025 proves, the success of this crosstalk performance is not an isolated case, but a vivid microcosm of Hainan Free Trade Port's cultural tourism integration moving towards high-quality development.

Laughter echoed as the tide receded, its lingering charm resonating through the coconut groves; traditional performing arts conveyed emotions, connecting mountains and seas with cultural heritage. The successful conclusion of the Deyun Society's "Blessings from All Over the World" Guo Degang and Yu Qian Sanya special performance not only illuminated the night sky of the coconut city with laughter but also allowed the charm of traditional crosstalk to shine with new brilliance on the shores of the South China Sea. This beautiful encounter between northern and southern cultures represents a new leap forward in the history of language-based performances in Sanya and a vivid example of the integrated development of culture and tourism in Hainan. Using music as a medium and art as a means to attract guests, the vibrant atmosphere of traditional performing arts met the romantic charm of the tropical coast, adding a unique cultural dimension to Sanya's tourism industry and enriching the cultural and tourism landscape of the Hainan Free Trade Port with the injection of high-quality cultural IP. The success of this special event is just the beginning, not the end. In the future, more classic cultural feasts will surely be held in Haikou, making culture a new backdrop for Sanya tourism and a soft power of the Hainan Free Trade Port. Let laughter and joy become the most moving melody on the shores of the South China Sea, and let every guest who comes to Hainan encounter unique cultural surprises beyond the sun and sand, embarking on a beautiful rendezvous with mountains, sea, and culture!